Strategic management Essay Example | Topics and Well Written Essays - 1500 words - 5

Strategic management - Essay Example Running an advert for a new project is significant before embarking in the real project. Therefore, vital control measures play a major role. Again, if the implementation is not executed according to plan, the company will not attain its desired goals. Strategic surveillance is essential for observing events in and out of a business that have a high potential of affecting the strategy. This is done by carrying out market research, utilizing past information, attending business meetings and tracking social networking sites. When a small business is planning to establish a new project, it is important for it to analyze literature in the relevant field to avoid making the wrong decision (Stephen, Lakhani, Brown & Malmi, 2008). On the other hand, special alert control refers to a thorough and speedy reassessment of a company’s strategy following a sudden event. For example, when an investor acquires a company’s competitor, it demands for immediate reassessment of the strategy because the investor could be planning to position the competitor so that it can achieve a competitive advantage. Surveillance control only predicts on potential risks while special alert control works to correct the predicted occurrence. Implementa tion control ensures that any established strategy whether meets the expected threshold. Operational control and assessment are essential in every business organization. The operations determine the possible outcome in the end. This means that high operational cost will lead to lesser profits hence the need to incorporate time, budgets and success factors in operations control and evaluation. Operations management ensures that proper designing, planning and control of production process is attained so that the business targets are met (Pearce & Robinson, 2011). Budgets are essential in establishing whether the operations are going beyond the manageable levels. Budgets