People, Organisation and Management

| |Case Study: | |The Comparative analysis of LawrieTech. com and Coca-Cola | |Company | | Contents Introduction 3 Question 4 Teamwork and Teamworking 5 Organisational Design and Structure 9 Organisational Culture 14 Conclusion 17 Reference 18 Introduction LawrieTech. com is one of the software engineering companies in Scotland, which is developing and supplying software system for controlling electricity supply. LawrieTech. om has 240 employees who service clients in 13 countries, which are include US, France and India. Coca-cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing their trademarks, sold in the US since 1886, are now sold in more than 200 countries. Question Read the two organizational case studies and provide a comparative analysis of them in written essay format. In particular the areas of comparison should cover the main topics as below: 1. Teamwork and Teamworking 2. Organizational Design and Structure 3. Organizational Culture 1. Teamwork and Teamworking Team is a combination of people within an organisation with skills, who are working together to achieve desired goal. Teamwork is the activity of working well together as a team with a collective of individual skills, talents and effects. There are four types of teams have been identified in LawrieTech. com and Coca-Cola Company. One of the team that had been identified is self-managed team, which also known as autonomous team. Team is empowered to make decision about planning and scheduling of work, allocating tasks, controlling quality of work and evaluating performance which is essential to manage them on daily basis. Both LawrieTech. com and Coca-Cola Company exist in self-managed team. Staffs of LawrieTech. com are â€Å"expected to liaise directly with clients and have a mandate to do what it takes to find solutions to their clients’ problems†. LawrieTech. com has to ensure members of teams are in theâ€Å"†¦right mix of skills and capabilities in order to meet the very exacting demands of clients†. According to McClelland’s acquired needs of power theory, members will have a mandate to control other persons, to influence their behaviour, and to be responsible for other people to fulfill their needs and self-satisfaction. Hence, â€Å"staff turnover is minimal and every year LawrieTech. com is inundated with the CVs of eager young graduates†. Coca-Cola Company is a large company which has â€Å"†¦axed 6,000 employees†. Coca-Cola will be an autonomous team because they are given authority to re-design structure and make decisions that adapt to the country’s culture and needs. Coca-Cola produces over 300 brands worldwide† and â€Å"the bottling and distribution system is also adapted to local needs†. Besides, â€Å"they have restructured with a management team coordinates a new, nimble, and entrepreneurial network†. In addition, Coca-Cola â€Å"†¦. has positioned itself for growth by moving key decision making closer to lo cal market†. Virtual team is one of the team which had identified from both companies, where teams are using computer technology to tie together physically dispersed members in order to achieve a common goal. They can share information and ideas, make decisions, and complete tasks by using communication links. They can include members from the same company or link an organization’s members with the employees from other organization like suppliers and joint partners. (Stephen P. Robbins & Timothy A. Judge 2005) LawrieTech. com has â€Å"set up a ‘Knowledge Transfer’ on the intranet to share and discuss ideas†. â€Å"Staffs are encouraged to communicate with other teams members†. Fully used of this network connection to let staffs to exchange information and ideas to each other to improve the resources of problem solving. Coca-Cola Company has existed on virtual team as it is â€Å"†¦fostering deeper connections to consumers† with their organization website. Through the network connection Coca-Cola â€Å"†¦ has been very sensitive to local market conditions†, and also â€Å"†¦recognizing the importance of international sales†. They are using the network connection to control and communicate with the other teams who are located in other countries around the world. Besides, Cross-functional team is the members come from different functional units and other part of organization with expectation of sharing information and ideas to solve organization’s problem. This team often functions as self-directed teams responding to broad, but no specific directives. Decision-making within a team may depend on consensus, but often is led by a manager or team leader. LawrieTech. com exists on cross-functional teams; however, Coca-Cola Company does not exist. LawrieTech. com’s employees are â€Å"†¦organized into flexible teams†. â€Å"Each team has the right mix of skills and apabilities† to fulfill clients’ needs to achieve their intention. Members are â€Å"†¦expected to liaise directly with clients and have a mandate to do what it takes to find solutions to their clients’ problems† and â€Å"†¦meet the very exacting the demand of clients†. Both LawrieTech. com and Coca-Cola have existe d on employee involvement team, where groups of employees who meet outside their regular assignment to uncover, apply expertise to improve workplace matter. This team often formed a quality circle where they will meet about once a week to discuss their work, identify problems, and present possible solutions to management. Michael P. Dumler & Steven J. Skinner 2008) LawrieTech. com has organized â€Å"regular staff social events and outings which all enjoy†. Also, â€Å"although they have job titles, no member of staff has a specific job description suggesting that anything is possible†. They will discuss and share ideas together to improve their problem solving skill capabilities to fulfill their clients’ needs. Coca-Cola Company has existed on this team as well. â€Å"The larger the company is, the harder it is to continue to grow at a steady pace†. Therefore, â€Å"products are developed to meet the varied taste preferences of consumers†, and â€Å"Coca-Cola produces over 300 brands worldwide in addition to its flagship brands†. 2. Organizational Design and Structure Organizational Design It can be defined as the creation of roles, processes and formal reporting relationship in an organization. One can distinguish between two phases in an organization design process, which are organic design and mechanistic design. Organic organization operates with minimum bureaucratic features and with a culture that encourages workers empowerment and participation. However, mechanistic organization is an ideal organization form, and operated with bureaucratic features, like clear cut labour divisions, strict hierarchy and authority, formal rules and promotion based on competency. Organic organization has a flat structure with maximum two levels of management, which called decentralized authority. Supervisors tend to have a more personal relationship with employees. However, mechanistic organization is a centralized authority with narrow span of control, more specialist positions, and homogeneous, functional departments. (Stephen P. Robbins & Timothy A. Judge 2005) The Gibson, Ivancevich, and Donnelly (1995) stated, â€Å"While the mechanistic model seeks to maximize efficiency and product, the organic model seeks to maximize satisfaction, flexibility and development† (p. 542). LawrieTech. com exists on organic design as it is a decentralized authority and there is only two levels management, which is section and team. Meanwhile, the company encourages the empowerment and participation of staffs for problems solving. It is more to be informal or personal type organization as they only have few rules in the organization. Ties are banned from the office†. Also, â€Å"†¦staffs work in flexi time† and they can â€Å"†¦approach their employer, Iain, for a chat† except in the meeting hour. There is â€Å"†¦informal and relaxed atmosphere in the office†. There are wide span of control, which only has two levels of management. LawrieTech. com is also an organization with full of intellectual capital, where there are collective brainpowers of workforce that can be used to create value. Therefore, all tasks are shared, â€Å"Although they have job titles, no member of staff has a specific job description suggesting that anything is possible†. Staffs are organized into flexible teams†. Thus, LawrieTech. com has many task forces and is considered as a small enterprise, because it only has â€Å"†¦employed 240 workers†. However, Coca-Cola is a mechanistic organization since it processes as a centralized authority, where there are â€Å"twenty-four division and operations presidents†¦Ã¢â‚¬  and it has more structured. Coca-Cola is a large company, where â€Å"†¦CEO, Douglas Daft axed 6,000 employees†. In addition, it has many rules and regulations as â€Å"twenty-four divisions and operations presidents report to the chief operating officers†. Coca-Cola Company has few task forces, because their shibboleth is one company, one group. Employees are organized into departments and tasks are specialised within their organizational structure, as they have â€Å"†¦ group of individuals, along with Coca-Cola employees and partners worldwide, are responsible for implementing the six strategic priorities† and they are â€Å"†¦ very sensitive to local market conditions†. The span of control is narrow, as â€Å"twenty-four divisions and operations presidents report to the chief operating officers†. Organizational Structure It is a hierarchical concept of subordination of entities that collaborate and contribute to serve one common aim. The structure of an organization is usually set up in one of the variety of styles, dependant on their objectives and ambience. It will determine the modes in which it shall operate and will perform. (Stephen P. Robbins & Timothy A. Judge 2005) There are six types of structure have been identified in both company. First of all, LawrieTech. com exists on team structure, but Coca-Cola is less exists on this structure. Team structure is defined as it greatly use permanent and temporally teams to solve problems, complete special projects, and accomplish daily tasks. It often uses cross-functional teams. For examples, LawrieTech. com’s staffs are â€Å"†¦organized into flexible teams†. â€Å"Each team has the right mix of skills and capabilities in order to meet the very exacting demands of clients†. â€Å"†¦ regular team meeting† is held where members can exchange ideas and communicate with other team members. It helps them to mix easily. Secondly, network structure has been performing within both companies. It is a central core that is linked through networks of relationships with outside contractors and suppliers of essential services. Furthermore, the company own only core components and use strategic alliances or outsourcing to provide other components. LawrieTech. com is a network organization, where it hasâ€Å"†¦set up an intranet, ‘Knowledge Transfer’, to let staffs share and discuss ideas†. â€Å"Staffs are organized into flexible teams† to complete their tasks with perfect mix of skill capabilities. Coca-Cola Company also exists on network structure as well, because employees are organized into departments with using network connection to link to each other and â€Å"†¦recognizing the importance of international sales†. Besides, divisional structures delineate team who works on the same product or process, serve similar customers, and located in the same area or geographical region. It is more common in complex organization and in avoids problems associated with functional structure. LawrieTech. com and Coca-Cola have existed on it at the same time, but LawrieTech. com only base on customer structure. For examples, LawrieTech. com’s â€Å"†¦. business strategy involves the development of high specification customer-driven programmes with intense levels of after-sales services†. Its intention, that all of a worker has skills and capabilities to fulfill their clients’ needs. Coca-Cola Company also exists on this structure, which based on customer and geographical. As an example for customer structure, â€Å"products are developed to meet the varied taste preferences of consumers†. Coca-Cola tries to adapt to local needs, where â€Å"†¦all bottlers are local companies either independently owned or only partially owned by the Coca-Cola†. There would be the functional structure in Coca-Cola, yet LawrieTech. com does not exist. Functional structure lies in putting like specialists together, which minimizes the number necessary while allowing the pooling and sharing of specialized resources across products. (Stephen P. Robbins & Timothy A. Judge 2005) Coca-Cola is trying to â€Å"†¦achieve profitability through economies of scale and by capitalizing on its existing distribution†. Boundary-less organization is the eliminating of internal boundaries among subsystems and external boundaries with the external environment. It is also a combination of team and network structures with the addition of â€Å"temporariness†. (Stephen P. Robbins & Timothy A. Judge 2005) Due to the identification on the above, LawrieTech. com is a boundary-less organization. As it has been exist on team structure as well as network structure. Teams are â€Å"†¦organized into flexible teams† to achieve the perfect match of skill and capabilities. They are exchanging ideas with each other through the ‘Knowledge Transfer’. Coca-Cola Company is not a boundary-less organization since team structure is less performed in it. Finally, matrix structure is a combination of functional and divisional structure for increasing the advantages and minimized the disadvantages of each used in manufacturing, service industries, professional fields, non-profit sectors and Multinational Corporation. Coca-Cola is a matrix organization as it has simultaneously existed both functional and divisional structures, but LawrieTech. com is not a matrix structure. For examples, Coca-Cola attempts to â€Å"†¦achieve profitability through economies of scale† and also develop product to â€Å"†¦meet the varied taste preferences of consumers†. Besides, they aim to â€Å"†¦adapt to local needs† by â€Å"the bottling and distribution systems†. 3. Organizational Culture Organization culture can be defined as a system of shared meaning by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization. (Stephen P. Robbins & Timothy A. Judge 2005) At first, LawrieTech. com has been present in people orientation. People orientation is the degree of value and respect for people. â€Å"LawrieTech. om seeks to employ the best graduates available who can bring the skills and attitudes that are consistent with the company’s business philosophy and, indeed, their philosophy on life. † LawrieTech. com concern to the staffs’ working performance in their daily tasks with joyful. Through the identification, Coca-Cola does not have people orientation. Team orientation is one of the organizational cultures in the case studies. It is the degree to which work activities are organized around teams rather than individual. (Stephen P. Robbins & Timothy A. Judge 2005) In LawrieTech. com, â€Å"staffs are organized into flexible teams†. Each team has the right mix of skills and capabilities in order to meet the very exacting demands of clients†. Members are â€Å"†¦liaising directly with clients† and to fulfill the clients’ needs with taking decision themselves. â€Å"†¦Regular team meeting† set up to improve the relationship between each member of other teams. Coca-Cola has also less team orientation, as it is less performed as team structure. According to case studies, innovation and risk taking is performed in both companies. It is the degree of the company willing to experiment, take risks, and encourage innovation. In LawrieTech. com â€Å"†¦staffs are able to express themselves† and be creative in their work. Also, they have a mandate to do what it takes to get problems solving to serve to their aim. Coca-Cola Company is a manufacturer company, it needs to have more innovation and risk taking to achieve its desired goal. â€Å"Products are developed to meet the varied taste preferences of consumers† and they have produced â€Å"†¦over 300 brands worldwide in addition to its flagship brands†. Coca-Cola Company introduces aggressiveness in its company. Stephen P. Robbins & Timothy A. Judge (2005) stated aggressiveness is â€Å"the degree to which people are aggressive and competitive rather than easygoing† (p. 512) Coca-Cola â€Å"growth in sales has been fueled both internally and through acquisitions and licensing agreements†. Also, it has developed products â€Å"†¦to meet the varied taste preferences of consumers†. Nevertheless, LawrieTech. com is not an aggressiveness company. Coca-Cola has introduced outcome orientation, but LawrieTech. com does not exist. Outcome orientation is the degree to which management focuses on results or outcomes rather than on the techniques and processes used to achieve those outcomes. Stephen P. Robbins & Timothy A. Judge 2005) Coca-Cola is an organization which achieving their aim without focusing on undertaking the ways. It is more focus on their image and profit, so its top management â€Å"†¦axed 6,000 employees† to restructure their organization and also reduce their unnecessary cost f or maintaining its financial. Likewise, Coca-Cola is â€Å"†¦recognizing the importance of international sales, has been very sensitive to local market conditions† for their profit and gain. Conclusion Coca-Cola Company and LawrieTech. om are not being able to compare with each other, because both are not in the same line organization. Coca-Cola Company is a manufacture line company, but LawrieTech. com is a customer line organization. Employees of LawrieTech. com are working together as a team and fulfilled with needs of power for self-satisfaction and confidence. However, employees of Coca-Cola Company should be more disciplined as there are full of rules and regulations, and they need to follow instructions from top management to complete their daily tasks. Reference Books 1. Stephen P. Robbins and Timothy A. Judge (2005) Organizational Behaviour. 12th Edition. United States of America: Person Prentice Hall. P. 300-303, P. 478-485, P. 490-494. 2. Gibson, J. L. , Ivancevich, J. M. , & Donnelly, J. H. , Jr. (1995) Organizations: Behavior, Structure, Processes. 8th Edition. Boston, MA: Irwin. P. 542. 3. Michael P. Dumler and Steven J. Skinner (2008) A Primer for Management. 2nd Edition. United States of America: Thomson South-Western. P. 168.

Business Plan & Product

| ‘November 2012| | | | | | | | | | | | BUSINESS PLAN & PRODUCTSCertificate IV in Business: TAFE Sydney Institute| Teacher: Henry Forte Teacher: Henry Forte | | | | | | | | | | | | | | | | | | | | | | | SWASTI ARIANI| BUSINESS PLAN & PRODUCTS 1. BUSINESS PROFILE 2. 1 Business Activity Retail fashion is through times has gone through so many rapid changes with constant demand for new clothing products created by fashion designers.However in a clothing line business, the specifications and descriptions of the designs and clothes are so general that they can fit more than one costume, which actually are quite different in nature from each other and this is solely dependent on the taste of people. We look this fact as a good opportunity to set up a fashion line especially in Sydney where the women and girls have the sexiness angle covered. The proposed business will be a fashion line. This proposed business is a start-up retail of uptown fashion line that reflects edgy but glamorou s style.The apparel is designed with individual sophistication with a modern spin. Targeted for women and girls, the brand includes styles such as Tops, Dresses, Pants, Shirts, Skirts, Jackets and accessories with a glamorous touch. While our initial goal is to open one boutique, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market. 2. 2 Ownership Structure The business will be operated as a partnership with Swasti Ariani and Richard D. Kitts as co-owners of fashion line.The proprietors have chosen to operate as a partnership to gain benefits by combining their different skills and financial resources. And both are agreed to hold equal shares of ownership in the company. 2. 3 Business Name The business will trade under registered name of â€Å"Gritty Glam†. 2. 4 Business Location Gritty Glam fashion line will be located at 471 Kent St, Sy dney. Our company is a retail establishment selling fashionable women's clothing. Our business operates within the retail industry and is classified under Australian and New Zealand Standard Industrial Classification (ANZSIC) Class 4251 – Clothing Retailing.The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square. We have signed a one-year lease for a 120 square meters building. Also we have signed a one-year lease for Stitching Unit Building for warehouse ; production. Working with the property owner Interior Design consultant, we have secured a $4,000 to beautify the facade of the building to include painting, signage and a new awning. Only slight internal renovations will be required – such as the installation of dressing rooms and decorative items.When considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is l arge enough to support future growth. Additionally, we will be able to conduct all aspects of our business from this location. This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing 2. 5 Entry Strategy The business will be started up as a new operation. The reason for starting up as a new business is because we believe there are few uptown fashion lines that reflect edgy but glamorous styles in Sydney.Gritty Glam fashion line recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Our goal is to keep our marketing budget to no more than 3% of our gross annual sales, and we will partner with some Rising new-comers Band and artist in Entertainment Industry to endorse them in events as often as possible. 2. 6 Legal Require ments The legal requirements to operate the business are: . Business name registration with the Australian Securities and Investments Commission(ASIC) b. Home business use permit from the local council c. Registration for GST with the Australian Taxation Office d. Registration for Australian Business Number (ABN) with Australian taxation office (ATO). e. Business account with Commonwealth Bank Legal requirements will continue to be met during the course of operation. 2. 7 Business Objectives Gritty Glam line aim is to offer a great quality of clothes for women and girls that have an edgy but classy personal style.Gritty glam store will cater women and girls in Sydney area, and position ourselves as a boutique store servicing in particular market specifically in range of age 18 – 30 yet affordable for their pocket. Our objectives in set up Gritty glam line are: a. Become only store with unique styles currently not found in Sydney b. Strong competitive advantage on quality and pricing c. Committed to make a positive impact on our customers through Monthly Online updates. d. To receive a 30% profit margin within the first year 2. Environment and Workplace Health ; Safety (WHS) We responsible to ensure the workplace are safety for all staffs and customers. Some of our responsibilities to support this are by: a. Provide training for all staffs, including warehouse staffs (Stitching Unit, Ironing Unit ; Merchandising) also Store staffs on how to use machines, materials, process ; how to report incidents. b. Provide regular evacuation training for staff so they understand emergency procedures, including evacuation instructions, assembly point locations and use of fire alarms and equipment. c.Provide Fire Extinguishers in both store building ; stitching unit building. 2. 9 Financial aspects Gritty Glam fashion line requires $149,950 to launch successfully. We've already raised $70,000 through personal investments of the co-owners. We are currently seeking addit ional funding from outside angel investors and business loan. Start-up funds will be used store interior design, inventory (fabrics, accessories), stitching machines, and operating expenses such as rent & business registration. Our company will earn revenue from our customers' purchases of our products.Gritty Glam’s first-year income statement (see appendix) illustrates a profit margin of at least 35%, with a net income of $71,543 per annum – before taxes. We project our annual profits to reach $200,000 by year three. Our company will generate revenue from the retail sale of clothing and other accessories. First year sales are projected at $81 63,860, and we expect sales to surpass $1. 6 million by the end of year three. We will achieve month-to-month profitability within the first year. Our business will collect immediate payment from customers, so our cash flow statement will be substantially similar to our income statement.Our cash flow statement clearly demonstrate s our ability to cover all bills 2. 10 Monitoring To monitor our business, co-owners will directly handle day to day business at store and at the warehouse. As a retail establishment, Gritty Glam store will conduct business seven days a week from 9 am. to 7 pm. During the holiday seasons and during special events, store hours will be extended. In addition to the two full-time co-owners, two part-time employees will be hired to serve customers during those seasons. Our company will secure fabrics and accessories local manufacturer ; international manufacture located in Indonesia.We'll also have access to Fabrics Elsegood, which is the largest wholesale textiles and fabrics in Australia. Additionally, we will work closely with our regional sales representative, endorse rising new comer artist & band on events as often as possible. We will also attend relevant pre-season fashion trade shows. To control costs, track inventory and manage stock levels, an inventory control system will be set in place. This will include the standard bar code with its related equipment and software. Staff will conduct annual inventory audits and hire outside auditors when necessary.Accounting & Finance matters will be maintained using MYOB software. 2. MARKETING STRATEGY Gritty Glam fashion line will solely focusing on sell an edgy glamorous clothing product for young and women. We will closely follow generational fashion trends as well as our own customers purchasing preferences. Moreover, we will tailor our inventory to meet the needs of our special clientele. Our main staples are tops, dresses, jackets, Skirts, Shorts, and pants, but we will also offer some accessories such as belts, scarves, and hats. Profits will be earned via the sale of our products.Our pricing structure will utilize a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer. End of season sales, holiday and overstock sales, multi-buy savings and promotional coupons will be implemented at strategic intervals. 2. 1. SWOT ANALYSIS We have identified the opportunities, challenges for the business in the next two years as following: Strengths * Experience and understanding of the fashion industry for women and girls Unique shopping experience with exceptional customer service * Great downtown location * Large and growing consumer base * Competitive prices with a special & made from good quality fabrics * Provide products tailored to all shapes and sizes of women Weaknesses * New line, could be unrecognized by customers at the first time * Must follow the fashion trends & changes all the times * Original ideas of design Opportunities * Outstanding shopping experience by customers will lead to repeat business * Expand the business into others apparel for example, Men’s Apparels, Shoes & bags. * Establish online store Endorse rising new comers artist will rise brand public awareness Threats * High Competitions, New retail shops that may or may not open in the future * Ideas/products copy by another competitors * Lower prices given by competitors 2. 2. INDUSTRY CONDITIONS Direct observation shows Sydney fashion retailer is dominated by megastores such as MYERS, DAVID JONES, ZARA, etc. Even the product prices offered by those multinational company is higher than other small company & the quality is sometimes not worth the price, but for the sake of brand image people don’t mind to spent lot of money shop on that place.Brand Awareness is the main important in promoting Gritty Glam fashion line. Market growth is in an upward motion, despite some of the latest economic downturns Statistics analysis reported by ABS show negative trends on clothing Industry. However, this business will always exist and will always be high on demand. By make a good promotion and marketing strategy, Gritty Glam fashion line will be able to compete with multinatio nal retailer as mentioned above because the retail fashion industry is a solid business with ever-changing styles and ever-present consumer demands. . 3. PROMOTIONS Gritty Glam will follow an aggressive yet creative promotional plan but keep the marketing budget no more than 5% of our gross annual sales. This will allow us to focus directly on our target customer. Below are some promotions strategies we will do; a. Select Magazines that most read by women and girls to promote our product, b. Partner with top 10 most view by women and young TV programs to endorse the actress as often as possible. These strategic partnerships will allow us to piggyback on publicity for local events. c.Social Media, to keep our customers aware with our new arrival products & our promo programs d. Participate in fashion exhibitions events to promote our products and sell in the same time. e. Print out brochures and distributed throughout every houses/apartments in particular areas by Direct mail strateg y every 4 months/ new seasons. Manage a direct mail program that will focus on our top 50% customers spotlighting any in-house sales and promotions f. Spot radio advertisements on two local FM radio stations that most heard by women and girls. . Posting sale flyers on community bulletin boards. 2. 4. STRATEGIES Since Co-owners have marketing backgrounds and recognize the significance of effective marketing. We expect our strategy to draw consumers into Gritty Glam from the very beginning. Strategies we will propose are: a. Hire a local Public Relation firm to help us develop and implement a strategic marketing plan and guide our publicity efforts in a cost-effective manner. b. Offer a 100 day return/exchange policy to build trust with our customers and maintain retention and loyalty. c.Hold a drawing for a $50 shopping spree and fashion consultation. Entry collection will start at the grand opening and continue throughout the week. Names and contact information will be utilized for follow up marketing initiatives. d. Give 10% discounts for birthday member who shopping at Gritty Glam store. Finally, marketing opportunities will be continually utilized as we expand our business and our consumer numbers grow. 2. 5. COSTS See Appendix 2. 6. RESOURCES Gritty Glam fashion line is a small business and therefore requires a simple organizational structure.Swasti Ariani & Richard D. Kitts will act as Co-Owners. Richard D. Kitts will manage the day-to-day operations including supervising staff, maintaining inventory and bookkeeping. He will be helped by one Part time Accounting Staff, Swasti Ariani will oversee the merchandise buying for the store as well as maintain a keen awareness of trends within the industry. Swasti Ariani will also work with public relations firm to ensure superior marketing plans are in place and implemented.Gritty glam will employ 1 designer, 2 pattern Makers & 2 Dress Makers that will be directly supervised by Swasti, a Store manager & 3 part-ti me associates. These positions are still vacant. Our sales associates will be paid an hourly wage, plus commission. Bonuses will be provided with each year of service following an annual review to encourage employee retention. All decisions are made in-line with the company objectives. Employee tasks are delegated based upon their level of expertise, creativity, strengths and weaknesses. Resources| Quantity| Who to consult|Designer| 1| Fashion School career centre or Job Agency| Store Manager| 1| Friends| Associate| 3| Advertise on Job Seeker Website| Accountant-Part time| 1| Advertise on Job Seeker Website| Pattern Maker| 2| Fashion School career centre| Dress Maker| 2| Fashion School career centre| Press/Iron man/Finishing| 1| Advertise on Job Seeker Website| Total| 11| -| REFERENCES 1. Writing your plan for small business success. Ian Birt. Prentice Hall. 2007 2. Australian and New Zealand Standard Industrial Classification – http://www. abs. gov. au/ausstats/[email  pro tected] nsf/0/D23C85FE73B2A765CA25711F00146EF3? pendocument 3. Business & Industry Portal – http://www. business. qld. gov. au/business/employing/employee-rights-awards-entitlements/personal-safety-workplace 4. Clothing Retailing in Australia: Market Research Report – http://www. ibisworld. com. au/industry/default. aspx? indid=407 5. Australian Bureau Statistics. Analysis by industry – http://www. abs. gov. au/ausstats/[email  protected] nsf/Latestproducts/8501. 0Main%20Features3Sep%202012? opendocument&tabname=Summary&prodno=8501. 0&issue=Sep%202012&num=&view= APPENDIX – FINANCIAL PLAN Business Plan & Product | ‘November 2012| | | | | | | | | | | | BUSINESS PLAN & PRODUCTSCertificate IV in Business: TAFE Sydney Institute| Teacher: Henry Forte Teacher: Henry Forte | | | | | | | | | | | | | | | | | | | | | | | SWASTI ARIANI| BUSINESS PLAN & PRODUCTS 1. BUSINESS PROFILE 2. 1 Business Activity Retail fashion is through times has gone through so many rapid changes with constant demand for new clothing products created by fashion designers.However in a clothing line business, the specifications and descriptions of the designs and clothes are so general that they can fit more than one costume, which actually are quite different in nature from each other and this is solely dependent on the taste of people. We look this fact as a good opportunity to set up a fashion line especially in Sydney where the women and girls have the sexiness angle covered. The proposed business will be a fashion line. This proposed business is a start-up retail of uptown fashion line that reflects edgy but glamorou s style.The apparel is designed with individual sophistication with a modern spin. Targeted for women and girls, the brand includes styles such as Tops, Dresses, Pants, Shirts, Skirts, Jackets and accessories with a glamorous touch. While our initial goal is to open one boutique, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market. 2. 2 Ownership Structure The business will be operated as a partnership with Swasti Ariani and Richard D. Kitts as co-owners of fashion line.The proprietors have chosen to operate as a partnership to gain benefits by combining their different skills and financial resources. And both are agreed to hold equal shares of ownership in the company. 2. 3 Business Name The business will trade under registered name of â€Å"Gritty Glam†. 2. 4 Business Location Gritty Glam fashion line will be located at 471 Kent St, Sy dney. Our company is a retail establishment selling fashionable women's clothing. Our business operates within the retail industry and is classified under Australian and New Zealand Standard Industrial Classification (ANZSIC) Class 4251 – Clothing Retailing.The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square. We have signed a one-year lease for a 120 square meters building. Also we have signed a one-year lease for Stitching Unit Building for warehouse ; production. Working with the property owner Interior Design consultant, we have secured a $4,000 to beautify the facade of the building to include painting, signage and a new awning. Only slight internal renovations will be required – such as the installation of dressing rooms and decorative items.When considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is l arge enough to support future growth. Additionally, we will be able to conduct all aspects of our business from this location. This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing 2. 5 Entry Strategy The business will be started up as a new operation. The reason for starting up as a new business is because we believe there are few uptown fashion lines that reflect edgy but glamorous styles in Sydney.Gritty Glam fashion line recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Our goal is to keep our marketing budget to no more than 3% of our gross annual sales, and we will partner with some Rising new-comers Band and artist in Entertainment Industry to endorse them in events as often as possible. 2. 6 Legal Require ments The legal requirements to operate the business are: . Business name registration with the Australian Securities and Investments Commission(ASIC) b. Home business use permit from the local council c. Registration for GST with the Australian Taxation Office d. Registration for Australian Business Number (ABN) with Australian taxation office (ATO). e. Business account with Commonwealth Bank Legal requirements will continue to be met during the course of operation. 2. 7 Business Objectives Gritty Glam line aim is to offer a great quality of clothes for women and girls that have an edgy but classy personal style.Gritty glam store will cater women and girls in Sydney area, and position ourselves as a boutique store servicing in particular market specifically in range of age 18 – 30 yet affordable for their pocket. Our objectives in set up Gritty glam line are: a. Become only store with unique styles currently not found in Sydney b. Strong competitive advantage on quality and pricing c. Committed to make a positive impact on our customers through Monthly Online updates. d. To receive a 30% profit margin within the first year 2. Environment and Workplace Health ; Safety (WHS) We responsible to ensure the workplace are safety for all staffs and customers. Some of our responsibilities to support this are by: a. Provide training for all staffs, including warehouse staffs (Stitching Unit, Ironing Unit ; Merchandising) also Store staffs on how to use machines, materials, process ; how to report incidents. b. Provide regular evacuation training for staff so they understand emergency procedures, including evacuation instructions, assembly point locations and use of fire alarms and equipment. c.Provide Fire Extinguishers in both store building ; stitching unit building. 2. 9 Financial aspects Gritty Glam fashion line requires $149,950 to launch successfully. We've already raised $70,000 through personal investments of the co-owners. We are currently seeking addit ional funding from outside angel investors and business loan. Start-up funds will be used store interior design, inventory (fabrics, accessories), stitching machines, and operating expenses such as rent & business registration. Our company will earn revenue from our customers' purchases of our products.Gritty Glam’s first-year income statement (see appendix) illustrates a profit margin of at least 35%, with a net income of $71,543 per annum – before taxes. We project our annual profits to reach $200,000 by year three. Our company will generate revenue from the retail sale of clothing and other accessories. First year sales are projected at $81 63,860, and we expect sales to surpass $1. 6 million by the end of year three. We will achieve month-to-month profitability within the first year. Our business will collect immediate payment from customers, so our cash flow statement will be substantially similar to our income statement.Our cash flow statement clearly demonstrate s our ability to cover all bills 2. 10 Monitoring To monitor our business, co-owners will directly handle day to day business at store and at the warehouse. As a retail establishment, Gritty Glam store will conduct business seven days a week from 9 am. to 7 pm. During the holiday seasons and during special events, store hours will be extended. In addition to the two full-time co-owners, two part-time employees will be hired to serve customers during those seasons. Our company will secure fabrics and accessories local manufacturer ; international manufacture located in Indonesia.We'll also have access to Fabrics Elsegood, which is the largest wholesale textiles and fabrics in Australia. Additionally, we will work closely with our regional sales representative, endorse rising new comer artist & band on events as often as possible. We will also attend relevant pre-season fashion trade shows. To control costs, track inventory and manage stock levels, an inventory control system will be set in place. This will include the standard bar code with its related equipment and software. Staff will conduct annual inventory audits and hire outside auditors when necessary.Accounting & Finance matters will be maintained using MYOB software. 2. MARKETING STRATEGY Gritty Glam fashion line will solely focusing on sell an edgy glamorous clothing product for young and women. We will closely follow generational fashion trends as well as our own customers purchasing preferences. Moreover, we will tailor our inventory to meet the needs of our special clientele. Our main staples are tops, dresses, jackets, Skirts, Shorts, and pants, but we will also offer some accessories such as belts, scarves, and hats. Profits will be earned via the sale of our products.Our pricing structure will utilize a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer. End of season sales, holiday and overstock sales, multi-buy savings and promotional coupons will be implemented at strategic intervals. 2. 1. SWOT ANALYSIS We have identified the opportunities, challenges for the business in the next two years as following: Strengths * Experience and understanding of the fashion industry for women and girls Unique shopping experience with exceptional customer service * Great downtown location * Large and growing consumer base * Competitive prices with a special & made from good quality fabrics * Provide products tailored to all shapes and sizes of women Weaknesses * New line, could be unrecognized by customers at the first time * Must follow the fashion trends & changes all the times * Original ideas of design Opportunities * Outstanding shopping experience by customers will lead to repeat business * Expand the business into others apparel for example, Men’s Apparels, Shoes & bags. * Establish online store Endorse rising new comers artist will rise brand public awareness Threats * High Competitions, New retail shops that may or may not open in the future * Ideas/products copy by another competitors * Lower prices given by competitors 2. 2. INDUSTRY CONDITIONS Direct observation shows Sydney fashion retailer is dominated by megastores such as MYERS, DAVID JONES, ZARA, etc. Even the product prices offered by those multinational company is higher than other small company & the quality is sometimes not worth the price, but for the sake of brand image people don’t mind to spent lot of money shop on that place.Brand Awareness is the main important in promoting Gritty Glam fashion line. Market growth is in an upward motion, despite some of the latest economic downturns Statistics analysis reported by ABS show negative trends on clothing Industry. However, this business will always exist and will always be high on demand. By make a good promotion and marketing strategy, Gritty Glam fashion line will be able to compete with multinatio nal retailer as mentioned above because the retail fashion industry is a solid business with ever-changing styles and ever-present consumer demands. . 3. PROMOTIONS Gritty Glam will follow an aggressive yet creative promotional plan but keep the marketing budget no more than 5% of our gross annual sales. This will allow us to focus directly on our target customer. Below are some promotions strategies we will do; a. Select Magazines that most read by women and girls to promote our product, b. Partner with top 10 most view by women and young TV programs to endorse the actress as often as possible. These strategic partnerships will allow us to piggyback on publicity for local events. c.Social Media, to keep our customers aware with our new arrival products & our promo programs d. Participate in fashion exhibitions events to promote our products and sell in the same time. e. Print out brochures and distributed throughout every houses/apartments in particular areas by Direct mail strateg y every 4 months/ new seasons. Manage a direct mail program that will focus on our top 50% customers spotlighting any in-house sales and promotions f. Spot radio advertisements on two local FM radio stations that most heard by women and girls. . Posting sale flyers on community bulletin boards. 2. 4. STRATEGIES Since Co-owners have marketing backgrounds and recognize the significance of effective marketing. We expect our strategy to draw consumers into Gritty Glam from the very beginning. Strategies we will propose are: a. Hire a local Public Relation firm to help us develop and implement a strategic marketing plan and guide our publicity efforts in a cost-effective manner. b. Offer a 100 day return/exchange policy to build trust with our customers and maintain retention and loyalty. c.Hold a drawing for a $50 shopping spree and fashion consultation. Entry collection will start at the grand opening and continue throughout the week. Names and contact information will be utilized for follow up marketing initiatives. d. Give 10% discounts for birthday member who shopping at Gritty Glam store. Finally, marketing opportunities will be continually utilized as we expand our business and our consumer numbers grow. 2. 5. COSTS See Appendix 2. 6. RESOURCES Gritty Glam fashion line is a small business and therefore requires a simple organizational structure.Swasti Ariani & Richard D. Kitts will act as Co-Owners. Richard D. Kitts will manage the day-to-day operations including supervising staff, maintaining inventory and bookkeeping. He will be helped by one Part time Accounting Staff, Swasti Ariani will oversee the merchandise buying for the store as well as maintain a keen awareness of trends within the industry. Swasti Ariani will also work with public relations firm to ensure superior marketing plans are in place and implemented.Gritty glam will employ 1 designer, 2 pattern Makers & 2 Dress Makers that will be directly supervised by Swasti, a Store manager & 3 part-ti me associates. These positions are still vacant. Our sales associates will be paid an hourly wage, plus commission. Bonuses will be provided with each year of service following an annual review to encourage employee retention. All decisions are made in-line with the company objectives. Employee tasks are delegated based upon their level of expertise, creativity, strengths and weaknesses. Resources| Quantity| Who to consult|Designer| 1| Fashion School career centre or Job Agency| Store Manager| 1| Friends| Associate| 3| Advertise on Job Seeker Website| Accountant-Part time| 1| Advertise on Job Seeker Website| Pattern Maker| 2| Fashion School career centre| Dress Maker| 2| Fashion School career centre| Press/Iron man/Finishing| 1| Advertise on Job Seeker Website| Total| 11| -| REFERENCES 1. Writing your plan for small business success. Ian Birt. Prentice Hall. 2007 2. Australian and New Zealand Standard Industrial Classification – http://www. abs. gov. au/ausstats/[email  pro tected] nsf/0/D23C85FE73B2A765CA25711F00146EF3? pendocument 3. Business & Industry Portal – http://www. business. qld. gov. au/business/employing/employee-rights-awards-entitlements/personal-safety-workplace 4. Clothing Retailing in Australia: Market Research Report – http://www. ibisworld. com. au/industry/default. aspx? indid=407 5. Australian Bureau Statistics. Analysis by industry – http://www. abs. gov. au/ausstats/[email  protected] nsf/Latestproducts/8501. 0Main%20Features3Sep%202012? opendocument&tabname=Summary&prodno=8501. 0&issue=Sep%202012&num=&view= APPENDIX – FINANCIAL PLAN

Case Study on Fault Tree Analysis

The Fault tree analysis is an analysis of deductive failure through which a system which is undesired is analyzed through the Boolean logic by combining a series of lower-level events. The analysis method of such is being used in the fields of protection engineering and dependability engineering for understanding the ways through which a system can fail, identifying and recognizing the best probable ways for reducing risks (Dunscombe, 2015). The FTA is generally being used in nuclear power, pharmaceutical and aerospace and industries which are generally hazardous. It is a process through which a skill is being broken into smaller steps for teaching a skill. As the small steps gets mastered, the learner becomes more self-governing in her ability for performing the larger skill The Fault Tree Analysis as depicted in the article is easy to understand. This method can also be defined as a backward method which can be used in thinking about the consequences which may take place (Jonas et al ., 2016). It has been a useful method and has been used over the years in industries which are having social and environmental problems and estimation of frequency failure (Doytchev & Szwillus, 2009). This method has the capability of handling the multiple failures or even the combination of failures. FTA has the ability to accommodate human error in analysis as compared to FMECA. FMECA will only take into account the components possible failure without taking into account the external environment playing a vital role in risk analysis. However, human error can be very random, which is not possible to predict and nearly impossible to in assigning a concrete value of such an error. FTA has the ability to calculate Mean Time to failures or Mean Time between failures. Information of such can be found as failure rates for basic events. Moreover task analysis has been beneficial in breaking down complex task structures and offering credentials for the mental and physical demands of the employees. The nature of data which has a bit of uncertainty can only be attained through conditions that are experimented strongly. Moreover, FTA is not concerned about the effect of failure and only aims to focus on events that could ease the failure. Moreover, FTA is often seen as a cover for human error but gets forgotten amidst the analysis. Activities involving human contribution of an operation should be considered as a treat that has the capability of triggering failure (Kabir et al., 2016). It can take into account the things that can trigger a failure but not the failure effect. Moreover, with task analysis it can only be conducted after the completion of fault tree analysis. Complication only gets increased in case of task analysis with the increase in the number of respondents and data that is being collected. A study of determining the failure of occurrence through FTA in the crushing and mixing of bed hall department at the province of Iran. The analyst assumed ‘failure in factory’ as the main event. There were 6 branches comprising of crushing, mine, raw mill, cement mill and burning and packing house departments. The focus is only on the crushing n admixing bed hall department. A fault tree analysis depicts that the crushing and mid mixing bed hall department is being divided into crusher system and mixing ball system and conveyor belt system. Several sub systems have also being identified. All this sub systems are connected to top event with gate logics 1, 2 and 3. And in the last stage the basic events are being taken into account by codifying circle symbols at last levels. Fig1. Fault Tree Analysis of crushing and mid mixing bed hall department Dunscombe, P. (2015). TU-AB-BRD-03: Fault tree analysis.  Medical Physics,  42(6), 3585 Jonas, J. A., Devon, E. P., Ronan, J. C., Ng, S. C., Owusu-McKenzie, J. Y., Strausbaugh, J. T., . . . Hart, J. K. (2016). Determining preventability of pediatric readmissions using fault tree analysis: Readmission analysis using fault tree.  Journal of Hospital Medicine,  11(5), 329-335. doi:10.1002/jhm.2555 Kabir, S., Walker, M., Papadopoulos, Y., Rà ¼de, E., & Securius, P. (2016). Fuzzy temporal fault tree analysis of dynamic systems.  International Journal of Approximate Reasoning,  77, 20-37. doi:10.1016/j.ijar.2016.05.006 Doytchev, D. E., & Szwillus, G. (2009). Combining task analysis and fault tree analysis for accident and incident analysis: A case study from bulgaria.  Accident Analysis and Prevention,  41(6), 1172-1179. doi:10.1016/j.aap.2008.07.014

Supervisor Interview Assignment III ( Is there someone who has Essay

Supervisor Interview Assignment III ( Is there someone who has Supervisor friends or contacts or you can be a interviewee if yo - Essay Example It is his duty to assess the performance of all employees working under the customer service department, their way of handling customer transactions, and to reprimand them when needed. He directly supervises a total of 20 employees under the customer service department. He graduated with a degree in Management. Before becoming a customer service supervisor, he was a customer service agent. Because of dedication and hard work he got promoted to this position. While he was still studying he was able to join seminars on work ethics and professionalism. He had also undergone management and leadership trainings provided by the company. He said that there a lot of qualities a good supervisor must possess but if he needs to mention three very important qualities, he will consider the following: Superb Leadership Skills- To effectively lead a team a supervisor should have this very important quality. Although it takes time to develop this one, but once a supervisor has it, then leading the t eam to success will be easy. Good Communication Skills- One of the most important components in business management is communication. Communication is not done in a way that will discourage an employee, there must be some sense of respect and openness to fully reach out to the members of the team. A Positive Attitude Towards Work- This type of job carries with it a big responsibility not only to the company but also to the customers. If the supervisor is able to show the eagerness to perform the job efficiently then the employees will be inspired to follow what their leader does. It's hard for him to determine the things that he wishes he knew before he became a supervisor. He just thought that he wishes he knew earlier the reason why we encounter customer complaints but he guesses it is true that you can never please everyone no matter how much effort you make. Secondly, he wishes he knew more about the things that cause signal disruptions because that is the usual complaint of our customers. He narrated that there was one time that a customer service agent received a call from a very angry female customer. She had complaints on signal disruption. The woman was so angry that the agent got frustrated and asked him to help her figure out a way to calm the customer down. Being the one in charge of handling these types of problems, he did not waste time; he talked to her politely and explained to her some possible causes of signal disruption. He then apologized to her for the inconveniences that interrupted her dealings and promised to take the necessary actions to solve the problem. He further stated that as a supervisor, he is the role model of the team. His own way of motivating his team members is by letting them feel that they are essential to the company. As much as possible he pushes them to do their best every day, and give them compliments every once in a while to boost their self confidence. He is lucky to have team members who are good listeners and fo llowers. He advised not to stop believing in your own capabilities. Never let other people ruin your beliefs and aspirations. He said that if you wish to become a supervisor in an instant that's definitely impossible not unless you came from a highly influential family. So he said to keep working hard and never surrender. Part II: Analysis Through this analysis, I will share my learnings and realizations from the recently conducted interview with the customer service supervisor. The interview shows an

Class. Race, Gender, Sexuality Essay Example | Topics and Well Written Essays - 750 words

Class. Race, Gender, Sexuality - Essay Example On the other hand, race and gender influence social position of women and men, their educational and work opportunities (Foley 70). Race and gender have a great impact on social inequalities and rights, freedoms and life challenges. Through a complex interaction of identification processes, symbol systems, and social institutions, gender differences are produced--typically in the form of a dichotomy that not only opposes masculinity to femininity but also translates these oppositional differences into gender hierarchy, the privileging of traits and activities defined as masculine over those defined as feminine. Thus, although it is important to recognize the cultural variation in how gender differences are formed and expressed, it is also important to stress the political nature of gender as a system of difference construction and hierarchical dichotomy production that is constitutive of almost all contemporary societies. From the point of views of the ethnographer, the categories of class, race, gender and sexuality can be separable because they determine different social processes which can be considered in isolation. For instance, it is possible speak about race or sexual prejudices, stereotypes and inequalities. In education, race and class prejudice can affect groups' achievement and those who are minority students (Foley 72). Classes exist in a given society to the extent that there are significant links between these three levels of social life: if economically determined posi ¬tions correlate significantly with people's lived experience and consciousness, and if both of these have a significant bearing on how they behave as consumers, workers or citizens - on how they live, the organizations they join, the parties they support, and so on. On the other hand, gender and sexuality can also be considered in isolation in such cases as discrimination and sexual harassment. Foley (1990) underlines that: "they [men] gained their gender status through winning a male's attention and loyalty and through domesticating a sexually restless, domineering male" (69). Women becomes a suffer group because they often come to be stereotyped as victims. By bridging the personal and the political, gender also provides an alternative basis for action; helping to build up networks that cross other boundaries, whose actions have become increasingly significant. These categories are not fixed changing over time. During the XX century, different theories were developed in order to describe and interpret the ideas of race and sexuality. For instance, Foley (1990) speaks about such thing as 'bonded sexuality' typical for mexian communities. "This idea of a "bonded sexuality" legitimates pre-marital sex in a traditional cultural setting. This exchange relationship between males and females was not necessarily egalitarian, however. Each sex made rather different concessions for the advantages gained" (70). There is a shift in attitudes towards greater acceptance of gender and sexual equality, despite abundant evidence of continuing prejudice, inertia and discrimination. Till the beginning of the XX century, women sexuality was also ways denied. Recent years the understanding of race has been changed, because as a

Chinese Communist Party Essay Example | Topics and Well Written Essays - 1000 words

Chinese Communist Party - Essay Example This country has several more amazing features. The land contains nearly 9.57 million square kilometers of which mountains occupy about one-third, numerous liquid flowing paths where one measures nearly three thousand miles called the Yangtze, and steppe as well as deserts. Not to forget a dazzling 1.3 billion inhabitants (Farah 124-129). The country went through horrible times during which Chinese citizens were suffering of starvation, anguish, and the outcome was death upon innocent beings. The main cause of this ordeal was a man who contributed to the change of the Republic of China. This intelligent but mad communist brought the concept of Communism to the third largest country of the world and that is no other than Mao Zedong (a great fan of Marx theory of communism) or rather say:" scientific socialism".(Wikipedia: free encyclopedia) Although under a totally different concept of living, China is a well respected and a highly productive industrial nation. Forty-eight million representatives make up the* CCP 1today. The CCP functions in a completely different way because authority does not only control politics, but also it reaches deep into the lives of the Chinese (Farah 220). Many reside in agricultural sections where food and crops are produced. Work-strength depends on human and animal force, but nowadays farmers are able to purchase efficient tools (Farah 221). Since its founding in 1921, the Chinese Communist Party gradually expanded its guiding principles to incorporate the philosophical musings of Russia's Vladimir Lenin as well as homegrown revolutionaries Mao Zedong and Deng Xiaoping. The party has traveled a long ideological path from its Marxist roots to its present struggle to maintain its relevance in China's modern and increasingly capitalistic society. Now the whole world looks at it as a country whose scale dwarfs the United States-1.3 billion people, four times America's population. For more than a hundred years it was dreams of this magnitude that fascinated small groups of American missionaries and businessmen-1 billion souls to save; 2 billion armpits to deodorize-but it never amounted to anything. China was very big, but very poor, all that has changed totally. But now the very size and scale that seemed so alluring is beginning to look ominous. And Americans are wondering whether the "China threat" is nightmarishly real. China is now the world's largest producer of coal, steel and cement, the second largest consumer of energy and the third largest importer of oil, which is why gas prices are soaring. China's exports to the United States have grown by 1,600 percent over the past 15 years, and U.S. exports to China have grown by 415 percent. All these figures are so thrilling to here. At the height of the Industrial Revolution, Britain was called "the workshop of the world." That title surely belongs to China today. It manufactures two thirds of the world's copiers, microwave ovens, DVD players and shoes. China's rise is no longer a prediction. It is a fact. It is already the world's fastest-growing

Other topic Essay Example | Topics and Well Written Essays - 500 words - 1

Other topic - Essay Example There are a small number of qualitative researchers who will argue against this objectivity theory. Many academic disciplines contain qualitative research including sociology, psychology, anthropology and biology. Some disciplines had sulk behind in using qualitative research such disciplines are psychology and education but have been accepted recently as a genuine research method (Leedy & Ormrod 2013). A qualitative study can helps define what is important a good example being the field of medicine. I learnt something new from this chapter. I came to understand that during the initial stage of conducting a research scientist Look at the nature of the research problem and planning in qualitative research developing general research problems and only ask general questions about the problem in study. However, as the study continues it provides more understanding of the phenomena under study and makes it easy to ask more specific questions (Leedy & Ormrod 2013). The difficulty of finding out what methods will be used in the study is brought by the use of open ended questions at the start of an investigation. This means that a qualitative researcher should select general approach suitable for their purpose. Here the methodology may continue to evolve over the course of the study, despite this change considerable preparation and planning is required. A qualitative researcher must be well trained in interview strategies, observation techniques and any other data collection methods. Qu alitative research is not the best approach if you are looking to collect quick results and simple answers because it is time consuming. I also learnt that when choosing the method of study to be used is quantitative or qualitative depending on the nature of the data to be collected. I also leant depending on the method chosen, one can decide on the most appropriate method of analyzing and evaluating data to get the best results. After studying the five potential research projects

MARKETING Essay Example | Topics and Well Written Essays - 1750 words

MARKETING - Essay Example e study has been considered the IKEA, which has a very good reputation among its competitors due to its unique marketing techniques, which differentiates it from the other companies in the market. In this regard, background information of the IKEA has been discussed, which will allow to consider the company as a customer-oriented company or vice versa. The different operations of the IKEA have been analyzed with relation to it growth in home-furnishing sector of the market. In order to compare its operations and activities, different competitors of the IKEA have been examined and analyzed during the paper. Findings and analysis part has been considered to identify the IKEA’s operations, if they have fallen according to the criteria of the customer-oriented companies. In the marketplace, the strategic position of a product is described by the utilization of four Ps, which is referred as the marketing mix. Although some additional Ps has been integrated by some marketers, but the four Ps are the standardized and typical constituents of the marketing mix, which are promotion, place, price, and the product. (Coe, pp. 23-25) When a specific volume of units is considered for the mass production of an object or a service on a large scale, it is referred as a product. The hotel industry is one of the typical examples of the abovementioned description of the product. Moreover, motorcar, computer operating systems, etc. are some of the uncommon examples of a mass produced service. When a product is produced, the producer requires the payback of expenses that are borne by him/her. In other words, a customer has to pay for the product and the amount is referred as its price. Competition, material costs, market share, and perceived value are some of the factors that determine the price of a product. It is very important that a business organization should select a place that may be effective for product purchases by the customers. In other words, place is another very

Recalling the Holocaust Essay Example | Topics and Well Written Essays - 750 words

Recalling the Holocaust - Essay Example The Nazis committed mass murder of the Jews in gas chambers. The use of gas chambers was one of the Nazi’s plans to eliminate all Jews from the German society. The killing of infants occurred before their birth. The gas chambers used carbon monoxide as the killer gas during the Holocaust. The use of carbon monoxide was an inhumane act. It allowed for the mass murder of the Jews by the Nazis. The first mass killing using gas chambers was in 1939. The killing that occurred at Owinksi hospital led to the death of over one thousand Jews including children. That the concentration camps, the use free standing chimneys to kill Jews presented one of the most atrocious acts. A high number of prisoners suffered their fatal fate because of the brutal killing using the freestanding chimneys in the camps. It remains one of the extreme violations of the rights of humanity. Phil Donahue’s interview is a revelation of the truth behind the inhumane acts that surrounded the Holocaust. It exposes the high number of Jews who suffered the atrocities experienced in the important event, that it, the Holocaust. The attempts by supporters of the Holocaust to deny the use of gas chambers to kill the Jews are unbelievable and tantamount to the denial of committing a crime. Dr. Franciszek is one of the most informed people on the holocaust incidence. Dr. Francisze's claims that the number of victims was less than that originally estimated seems ill-intentioned and driven by impunity.... The use of gas chambers was one of the Nazi’s plans to eliminate all Jews from the German society. The killing of infants occurred before their birth. The gas chambers used carbon monoxide as the killer gas during the holocaust. The use of carbon monoxide was an inhumane act. It allowed for mass murder of the Jews by the Nazis. The first mass killing using gas chambers was in 1939. The killing that occurred at Owinksi hospital led to the death of over one thousand Jews including children. That the concentration camps, the use free standing chimneys to kill Jews presented one of the most atrocious acts. A high number of prisoners suffered their fatal fate because of the brutal killing using the freestanding chimneys in the camps. It remains one of the extreme violations of the rights of humanity. The burning of children in the chimneys alive was another great desecration of human rights to life. Phil Donahue’s interview is a revelation of the truth behind the inhumane ac ts that surrounded the holocaust. It exposes the high number of Jews who suffered the atrocities experienced in the important event, that it, the holocaust. The attempts by supporters of the holocaust to deny the use of gas chambers to kill the Jews are unbelievable and tantamount to denial of committing a crime. Dr. Franciszek is one of the most informed people on the holocaust incidence. Dr. Francisze's claims that the number of victims were less than that originally estimated seems ill intentioned and driven by impunity. The interview articulates the true occurrences during the time when Jews underwent inhumane at the Aushwitz concentration chamber. The perception created by denial of the use of the gas chambers to kill in the camps contradicts

Hiring and Firing Essay Example for Free

Hiring and Firing Essay This essay will identify and discuss the different recruitment and selection practices of organizations in the UK and these practices will be compared to the counterparts in the rest of European Countries. The essay will also comment on the pitfalls in the UK organizations which have led to tied hands of the managers in these corporations. The terminating practices in the organizations of UK will also be discussed and the pitfalls will be compared to the companies based in the European Countries. This is the reason why fewer students are choosing IT related fields in their graduate degrees as there are no jobs available for the locals in these companies. This is a pitfall that has been dug by these IT companies themselves as they will not receive any talent from the local market if there is a restriction of off-shoring in the future (MarketWatch 2006). Poor Recruitment Practice in UK A people assessment company, Talent Q that helps employers in managing and recruiting talent, has found many companies and managers to be taking poor decisions routinely when hiring employees. There are many bad consequences of this poor hiring practice as the fall in productivity is equal to GBP 2,400 per annum for each worker who finds himself misplaced in a job which he does not want to do or is not capable of performing. Effectively, the aggregate amount goes up to GBP 5million per annum for the economy of UK (M2PressWIRE 2007). According to an official survey of Talent Q, 24 percent of the employees who were recruited were not asked to give an aptitude test and another 44 percent of the personnel who were hired were not short-listed using any personality test. Based on 25 years of academic research across many companies of large scale, these findings were processed through a model which is universally accepted. This model demonstrates the cast iron effectiveness of the assessment. The true extent of the issues for the employers became clear when these results were combined with salary data from Office for National Statistics. The CEO of Talent Q commented that the organizations often fail to employ people on the basis of aptitude test and personality test. However, employing people on the basis of gut feeling is by far the worst employment technique known, whereas many studies have shown that when employers use assessment techniques to find out the personaliy and aptitude of a person, they get much better results (M2PressWIRE 2007). Word of Mouth Recruiting The applicants who apply through word-of-mouth are found to be more suitable than the recruits obtained by advertising and are more likely to stay longer in the job. However, it is not always the case that the best candidate for a job is selected through word-of-mouth applications. This practice for recruitment is being practiced in the UK at higher rates among the senior levels and is known as headhunting. The objective of these seniors is to fill the higher paying jobs with the people whom they know or are there relatives (HRM Guide Network 2007). Promise of Bonuses The promise of bonuses while recruiting the employees has been the worst pitfall of the recruitment practices in the UK. Mercer Consulting has found through research that the overall pay of CEOs in the UK from bonuses has grown from 13 percent to 19 percent in 2004 (Mercer Human Resource Consulting 2004). There has been a major effect on the earnings growth rates in the UK because of the large number of bonuses that were paid in the recent years (Freeman 2002). This practice of attracting talent through offering bonuses does not guarantee a motivated employee. This ensures only that decisions are made by the employees that get him the bonuses and these decisions may harm the company in the long-run. The companies in the UK are also using bonuses as a tool for employee retention and this practice is becoming quite common in the UK economy. However, the new plan to attract new talent and to lay off the existing employees is not in the hands of the managers at middle or lower level. The senior management is most of the companies makes such decisions (Nisar 2007). Off-shoring in the UK Many companies in the UK, especially those related to IT and innovation, are hiring skilled but relatively cheap labor from overseas. This hiring has been allowed by the government because of which work permits and visas have also been allotted to thousands of workers from abroad. Although these cost effective options cannot be ignored by the managers but they find their hands tied when they find cheap labor which can help the company reduce cost (MarketWatch 2006). The Responsibility of the Managers The managers and personal secretaries are getting increasingly responsible for the recruitment of unfilled vacancies. However, these managers cannot be so sure about hiring the right person or deciding a testing system for the vacancy. Where these managers are asked to cut costs, they are also asked to hire the best person. However, tests such as aptitude test, personality test, skill test or psychometric tests can be very expensive. This is in contradiction to cheap hiring and many managers find themselves in a position of hiring a person not fit for job because of fixed or limited budget allocated for hiring (Renshaw 2003). According to the head of a psychometric company, most of the employees are hired within the first five minutes of an interview which is done with the help of instincts. Although in these five minutes, the conversation does not go beyond smiles and introductions but many think that this is the best practice. Hiring through taking tests has been proved to be the best technique which many managers in the UK do not follow. Those employees who are hired without these tests, they are more likely to immerse the company in losses (Renshaw 2003). Lowering Hiring Requirements The companies with vacancies in the Europe mostly respond with lowering the hiring requirements so as to lower the cost associated with hiring. These chances although increase the chances of filling the vacancy but it also results in a match that resists or terminates when he is hit by a requirement that he cannot address to because of lower level of skills or experience. When searching costs are high, the European employers are more likely to hire under qualified employees for temporary positions. One of the consequences of hiring an under qualified person is high firing costs if the employee is able to get a permanent contract (Brencic 2009). Temporary Employment Practices in the Europe Many countries in Europe ban or restrict the use of temporary workers. However, there has been a growing acceptance for the temporary employment in the region. Many companies which do not want to rush in hiring and then make a wrong choice are hiring temporary employees. The UK, Luxembourg, Netherlands and Denmark are the countries among those which have temporary labor markets, but the countries like Greece, Italy, Spain, France, Belgium, Germany and Portugal still have stringent policies over temporary hiring (Messmer 1994). Firing Practices in Europe The economies of Europe have been awfully trailing US and other developed countries because of forests of red tape, vast welfare, overregulation and restrictive hiring and firing practices. Firing Limitations in UK Due to the implementation of several equal employment opportunity acts and laws in the United Kingdom, the employers are restricted to fire or layoff employees. This literally throws a manager at his seat with his hands tied as he cannot fire any employee who is not performing. According to the laws, based on the personal status of the worker, an employer may not establish hiring or recruiting criteria. Employers are not allowed to retaliate against, lay-off or fire their employees citing reasons based on the personal status outlined in the federal legislation of anti-discrimination. The labor is protected with the act of penalties and recourse which says that if an employee is discriminated in the areas of firing and hiring, he may collect all the monetary damages that are done by the employer (Pearson 2010). Firing Practices in Germany In December 2000, the Vauxhall Motors Luton announced the closure of a facility with firing of approximately 2000 people. No details were announced publicly about the firing of employees and what benefits would they get. The employees being affected were not told about the decision that the management was about to take about the closure of a facility. The employees were not even told why the facility was closed or why were they being fired (Butler, Sweeney and Crundwell 2009). This shows that the firing practices in Germany are very different as compared to UK, where a company has very limited power to fire permanent employees. In Germany, however, the companies have power to lay-off the employees whenever they want without presenting any reason. Similarities of Firing Practices in UK and other European Countries In this time of economic downturn, when many large corporations are engaging in downsizing practices, the countries like UK, Italy, France and Germany are targeting the older employees for lay-offs. The reason behind is quite logical as the employees grow older, they become less productive and the company find more talented young people to replace them (Cattaneo et al.  2010). The organizations in most of the economies of Europe view older employees as more disposable and give little value to them (Barth et al. , 1993; Eastman, 1993; Loretto and White, 2006). Conclusion There are certain similarities in the UK and Europe companies when it comes to laying-off or recruitment of the employees. However, the differences are more as the UK companies are bound by laws and strict regulations for firing employees which literally ties the hands of the managers when it comes to firing and hiring of the employees.

Analyzing Protagonists Journey Towards Self Awareness English Literature Essay

Analyzing Protagonists Journey Towards Self Awareness English Literature Essay The Adventures of Huckleberry Finn by Mark Twain, Emma by Jane Austen, and My Name is Asher Lev by Chaim Potok are three novels that have come to be known as important literary works that share certain similarities in regard to the development of the characters over the course of the story. The three protagonists struggle with different issues that however all relate to their status in their respective society. Emma, Huckleberry Finn and Asher face similar emotional challenges as they grow and mature on a psychological level. In addition to this, the characters are also similar in their position towards their social positions and status within society. For instance, Emma is portrayed as a young, beautiful, smart, rich and widely adored young woman whose many blessings are however the main cause of her flawed character that develops and matures consequential to her interactions with others. Asher Lev is on the other hand from a strict Jewish community; a background that complicates hi s life as he is not able to find a balance between his love for art and his religious responsibilities. This inner conflict influences his journey towards self-awareness. Huckleberry Finns life is harsher and more challenging than the previously mentioned characters which makes him grow up to be cynical and suspicious of his society; an attitude that transforms him into both an independent person as well as a social outcast In short, the three novels share many similarities in regard to the growth of the characters. The theme of the protagonists journey towards self-awareness is especially brought to the foreground through the authors adoption of specific literary techniques such as characterization and setting. The understanding of the characters journey towards self-awareness is enabled through the setting. The setting of Huckleberry Finn is in the South during the period before the abolition of slavery. The protagonist grows to witness the harsh and brutal reality of slavery and the peoples reluctance to abandon it nevertheless which impacts his perception of morality and leads him to conclude that his own onions and ethical choices are what really matter. Emmas development is also influenced by her social setting. She is situated in a small town where everybody knows, respects and loves her. She is recognized as an important social figure which initially confined her and led her to rely on her imagination as a way of escaping her reality which explains her love for matchmaking. Matchmaking forced her however to become aware of the significance of her actions and their consequences and opened her eyes to reality. Last, Asher Levs setting is the most confined of all three. His Hasidic Jewi sh origins and his position within the upper class of the community place many responsibilities on his shoulders at a time when his love for art leads him to reject and neglect everything around him. This confinement motivates him to move to Paris where he is able to develop and become more perceptive as a result of the newly acquired independence. This is how the setting influences the transformation of the characters in the three novels. Characterization is another important literary technique used in the three literary works to illuminate the protagonists independent journey towards maturity. For example, Huckleberrys personality is presented as different from the beginning of the novel: The Widow Douglas she took me for her son, and allowed she would civilize me; but it was rough living in the house all the time, considering how dismal regular and decent the widow was in all her ways; and so when I couldnà ¢Ã¢â€š ¬Ã¢â€ž ¢t stand it no longer I lit out. I got into my old rags and my sugar-hogshead again, and was free and satisfied. (Twain, 2007, p. 2) This highlights how the protagonists thoughts and attitude were different from those of other children from a young age and lead him to grow up to be the independent and secluded man who rejects his societys perception of morality. This does without doubt influence his journey towards self-awareness. Emmas character is on the other hand full of contradictions. She is presented as charming and beautiful yet manages to appear arrogant and selfish at other moments which make her behave superior in regard to some people in her life. This contradiction in her personality is however what leads to her emotional and mental growth as she becomes aware of her shortcomings and attempts to correct them. Last, Asher Levs character is similar to Emmas in one regard: selfishness. He is presented as a character who is much more concerned with himself than the impact of his actions on others. This creates conflict between him and his family. Asher is not able to come to find a way to balance between his responsibilities and his love for art.(Potok,1972, chapter 6) His flawed character lead s him to make several mistakes that enable him to learn at the end how to balance between his loyalty to his community and his love for artistic expression. This is a sign of emotional growth and development towards self-awareness and is also reflected in his art. It can be therefore concluded that the personal characteristics of Asher and Emma are among the main reasons behind their growth as a result of the conflict they bring about which leads these characters to become more perceptive of their flaws. In conclusion, it is thus evident that the three characters of Huckleberry Finn, Emma and Asher Lev go through different stages of development as a result of their interactions and perception of their social reality or as a direct consequence of the conflict their personal characteristics bring about in their life and interactions with others. Setting and characterization are thus two important literary devices within the novels of The Adventures of Huckleberry Finn, Emma, and My Name is Asher Lev. They simply enable the reader to grasp the personality and motivations of the three different characters which sheds light on their journey towards self-awareness.

Essay --

Gang Injunctions: Ineffective to Prevent Violent Crimes in California In now days, the increase in gun violence troubles many communities in the United States. Many of the high-crime neighborhoods have become a total gang-controlled area. In 2013, the total number of gangs in the United States are 24,500 (Federal Bureau of Investigations). As major cities in America struggle to respond to the growth of gangs and attendant crime and violence, the law enforcement come up with gang injunctions to reduce crimes rates. Although a couple of gang injunctions have been granted in Texas and Illinois, the overwhelming majority of injunctions have been issued in California. In 2005, the total number of violent crimes were 5,985 alone in San Francisco that year, and 31, 767 in Los Angeles (Disaster Center). According to Matthew O’Deane, a police officer, and Stephen Morreale, an Assistant Professor of Worcester State University, a study and review was conducted of 25 southern California gang injunctions to understand if civil gang injunctions reduce crime . As a result, the study found that the crime rate decreased by 14.1% in injunction areas. Several California cities recently moved forward with gang injunctions to reduce violent crime rates. Gang injunctions have become a distinct Californian approach to fight crimes since they were first introduced in the 1980s in Los Angeles. The injunctions that have been granted primarily affect impoverished, minority neighborhoods and may actually serve to further stigmatize and oppress innocent minority youth who also live in these communities. Cities have issued them to fight local gangs, and promise that gang injunctions will cut down violent crime rate, and make the neighborhoods more safer; ho... ...ht to defend himself in the court. Moreover, the gang injunctions obtained in the target area should be defined clearly for gang members. It is important to make sure that the identification of the target area are easily understood by both the police and the gang members. Gang injunctions are ineffective way to prevent crimes, because they lead to many problems that hurts the communities. Gang injunctions are suppressions instead of preventions. Therefore, using force would not help to prevent crimes. However, they are legal tools to enable communities to take back their streets and public places from the gangs and gang members that terrorize them. Gang injunctions did contribute to the stabilization of communities and reduce gang-related crimes, they just need improvements to make it more useful and acceptable for both gang members and residents in target areas.

Violas Disguise in Twelfth Night :: Twelfth Night essays

  Ã‚  Ã‚  Ã‚  Ã‚   As in most comedies, William Shakespeare's Twelfth Night extensively uses disguises, masks and mistaken identities to add to the comical nature of the play. Viola's disguise as Orsino's page, Cesario, becomes crucial to the action in the play. Without this important element, the action in the play would slow down dramatically, making the story much less intriguing. In addition to making the play less interesting, the disguise is also necessary to develop the storyline involving Sebastian, and the confusion that his return creates. It also is vital to the conflict between Olivia and Orsino, which depends on Viola's disguise to keep things exciting.      Ã‚  Ã‚  Ã‚  Ã‚   Viola's disguise becomes increasing more important as the events take place. The majority of the plot lines depend on the disguise. Without it, the main theme of the play would be the gulling of Malvolio. In a play where most of the characters fall in love with each other, blind to the gender and true identity of the objects of their desires, a disguise like Viola's becomes the center of the action, and causes almost all the of the important aspects of the play.      Ã‚  Ã‚  Ã‚  Ã‚   The confusion that Sebastian creates when he returns would not occur without Viola's disguise. Sir Andrew believes that the woman of his desires, Olivia, is spending too much time with Cesario, and challenges him to a duel. As he put it, Olivia was doing "more favors to the Count's servingman than ever she bestowed upon me." (3-2 l.5-7) At first, Viola is nearly forced into a battle, but is saved when the confused Antonio arrives. Later on, Sebastian and Andrew do get involved in a scuffle, for which Viola is unjustly blamed. Finally Sebastian and Viola are reunited, but only after they have already caused a large amount of chaos and have confused everyone. It is only then that everyone begins to discover the extent of Viola's trickery.      Ã‚  Ã‚  Ã‚  Ã‚   More disorder is created when Olivia, who Orsino is hopelessly in love with, falls for Cesario, who is secretly in love with Orsino. Orsino sends Cesario to express his affection for Olivia, which Cesario/Viola is not thrilled with. As she puts it, "whoe'er I woo, myself would be his wife." (1-4 l.

Easy Access For Children on Pornography Sites Essay -- Argumentative P

Easy Access For Children on Pornography Sites You just finished a day's work, have arrived home, unlocked the door, step inside, and just as you are about to yell, "anyone home," you hear hooting and hollering coming from the family room. As you enter the room you see your children and their friends glued to the computer screen, which is covered with explicit images not intended for the eyes of children. According to an article written by P.J.Huffstutter, "Yahoo, MSN Criticized for Offering Easy Access to Pornography," (C1) these two large Internet companies, have made it possible for everyone of all ages to access these adult communities. They require no proof of age, making it far too easy for under-age children to freely view the pornographic pictures and videos of their choice While adults may find leaving a site easy if they are uncomfortable, trying to restrict children from accessing these sites is a different issue. To watch your kids every moment is unrealistic and would not please anyone. According to Net Nanny, "Kids need to learn Internet safety practices and differentiate between right and wrong, because their parents won't always be there." There must be some sort of compromise. We, being responsible adults, need to take charge of what our children are doing when online, since little effort is required to gain entry to pornography sites. I used Microsoft's MSN search facility to look for "porn," and the only warning I received was that I had entered a search term that was likely to return adult content. While that may be more warning than in the past, it still isn't enough to keep children away. Then I was directed to a related link entitled NightSurf, and within two minutes I was presented with images of nudity... ...pornography with such ease, parents are going to have to figure out a way to keep their children off these sites. The only other option is coming home and finding them looking at something they shouldn't. Because some children, given the opportunity, are going to seek out these sites, even if you ask them not to. After all, children will be children. Works Cited Huffstutter, P.J.. "Yahoo, MSN Criticized for Offering Easy Access to Pornography." Los Angeles Times 23 Sept. 2001, sec. C: 1-2. Bruckman, Amy. "Finding One's Own in Cyberspace." Composing Cyberspace. Richard Holeton. United States: McGraw-Hill, 1998. 171-178. SafeSurf. Press Release. "Netscape and SafeSurf Team Up to Protect Children Online." Westlake Village, CA. 17 June. 1998. "Net Nanny 4: Product Description." http://www.netnanny.com/home/net_nanny_4/product_description.asp. 4 Oct. 2001.

Art Appreciation: Romare Bearden

Therefore there is a rose in the painting as well I believe that is symbolizes the young lady worth. It appears someone was giving her a rose to make her feel better. The angel that appears in the painting symbolizes comfort, patience, protection, understanding, and others. Bearden painting symbolizes that the African American struggles were not a Joke. In those times it symbolizes that it was still racism going on ith our culture.We were losing our Jobs, because we had people fighting for our rights, girls that were at the age of twelve had to quit school because they had to help out in their homes. This painting symbolizes a lot of things that was going on in the early and late 1960's. As I said once before that the angel was there for many reasons as in comfort for the struggle, protection from the pain and destruction, understanding that there will be better times, and Jobs. Romare Bearden, Rocket to the Moon, 1971 to me is my favorite painting.It is really a collage fragments bu ild a scene of quiet despair and stoic perservance. You can see in the painting that the rocket is headed to moon; however, while urban life below remains punctuated by a red stop-light. The definition of Stoic is an ancient Greek school of philosophy that asserted that happiness can only be achieved by accepting life's up and downs. In this painting you have a lot of things that symbolizes the African American culture. The black cat represents the black panthers that were a group of an organization ith people who were fghting back for the black people.The picture of Martin Luther King Jr. symbolizes that he was involved in the Civil Rights Movement and he was an activist for the NAACP. I believe that this whole picture symbolizes the Harlem Renaissance that was going on in Harlem, New York. The Harlem Renaissance involves Langston Hughes, the different types of music, different type of dances, and different type of visual arts too. The Harlem Renaissance has brought African America n to Justice to say we have something we can abide to. I believe that the red ight symbolizes to stop the violence and stop the racism.I believe that the green light symbolizes to let's look at situations in a ditterent way than what the way we see them. Bearden makes an ironic statement, placing that we as African American has accomplished and still are making history every day. Bearden use a great visual statement placing America's accomplishments in space alongside the stalled social and economic progress of many urban areas. As I come to my conclusion, Bearden use his visual art to describe the past, present, and future.He symbolizes that in Prevalence of Ritual, Tidings, 1967, there was an angel to protect and comfort the young lady through whatever her case was. The rose symbolizes that she has a destiny and a worth. The present symbolizes that we have angels that surrounds us every day. We as women have rights and have a destiny that can be fulfilled if we Just hold fast to o ur dreams. The future reference is to hope for better days, we have rights to do such as vote, and to visual art to is extinct to express who we are , our success, and where we come from.